Berkeley Media Studies Group delivers this webinar introducing a new toolkit to strengthen strategic communications efforts around trauma and violence. The toolkit includes two parts. Part 1 focuses on general tools to develop powerful messages based on a strategic communications strategy. Part 2 introduces specific tools for engaging with the media. The webinar will introduce concepts such as the elements of newsworthiness, which are important when pitching a story to reporters. Whether your organization is experienced working with the media or just getting started, this webinar will offer useful guidelines for framing messages that inform key stakeholders and the broader public about the public health approach to violence prevention.

Password: EndViolence1